Win website projects before you send the quote
Send every prospect a scored audit of their current homepage, with your logo on the cover. They see what their site costs them. You become the one who showed it.
Free plan · Your branding on every report · No card needed
The problem
You send quotes and hear nothing back
The quote goes quiet.
You spent a day on it. The prospect read the price and stopped reading.
A nephew can do it for €500.
Or they will “try it with AI first”. On paper, your quote looks like theirs, only more expensive.
Every project ends.
And the income ends with it. In January you start from zero again.
The problem is not your work. It is the order. The quote is the first thing they see, so price is the only thing they compare.
The shift
Audit first, quote second
Before you quote, send the prospect a full report on their own site. Not a quick scan of the homepage: it scores what a visitor understands in the first five seconds, walks through about 15 key pages, compares them with 3 competitors, cites the exact copy that fails, and shows what to fix. Your logo is on the cover. Your name is in the footer.
Now the conversation starts with “What would it cost to fix this?” instead of “Why are you more expensive?”
Why it works
Why this works when a free quote does not
It is about them, not about you
A portfolio says “look what we did”. A scored audit says “look what your site does”. Nobody ignores a 4 out of 12 on their own homepage.
It puts a number on the problem
A score, a verdict and cited evidence. The prospect can forward it to a partner. A quote cannot do that.
It is paid work, not free pitching
Sell the audit for €249 as the first step. The prospect who pays for the diagnosis rarely shops around for the cure.
It proves your result
Score the old site. Build the new one. Score it again. The before and after becomes your case study, and a re-test each quarter gives you a reason to call every client.
Agencies resell the Above the Fold Audit at €249 and the Full-Page Audit at €499.
The report
A report that reads like your work
- A five-second verdict: what a first-time visitor understands, and what they miss.
- 12 checks, each with the exact copy or element that triggered it.
- Rewritten headlines and fixes, ready to use in your proposal.
- A comparison with 3 competitors.
- Delivered as a designed PDF and a shareable link.
Built on conversion research from Nielsen Norman Group, Baymard and others. Every finding cites its source, so your recommendation stops being a matter of taste. How the audit works →
Your brand
Your logo on the cover. Our name nowhere.
Set your logo, font and colours once. They go on the cover and in the footer of every report. The client sees your agency and your contact details. We stay behind the curtain.
- Company name, website and reply address on every report
- Your primary and secondary colour
- Live preview before you save
The workspace
Every client, every score, one place
Each client keeps its history. The latest score sits next to the name, so you see who needs a call. Download the PDF or share the link from the same screen.
- Full audit history per client
- Latest score next to every name
- Run a new audit for a client in one click
How it works
Three steps to your first branded audit
Paste the URL
Any public homepage. Yours, a prospect’s, a competitor’s.
We write the audit
A conversion expert reviews the page and checks every finding. An Above the Fold Audit arrives within 24 to 48 hours, a Full-Page Audit within 48 to 72 hours.
You send it
Under your brand, with your proposal attached.
Pricing
Pays for itself with one project
One credit is one Above the Fold Audit. Two credits make a Full-Page Audit. You resell them at €249 and €499.
| Free | Starter | Growth | Scale | |
|---|---|---|---|---|
| Per month | €0 | €99 | €299 | €499 |
| Included credits | 0 | 2 | 7 | 14 |
| Extra credits | €69 | €59 | €49 | €39 |
| Your branding | Yes | Yes | Yes | Yes |
On Growth, one audit costs you about €43 and sells for €249. One Belgian website project is worth about €6,000. The plan pays for itself with the first quote it turns into a project.
Included credits roll over for three months. Bought credits never expire. Annual: pay 10 months, get 12.
Questions
Questions agencies ask
Will my client see where the report comes from?
No. The report carries your logo, your colours and your contact details. The share link and the PDF show your brand only.
Is this AI or real people?
Real people. Every audit you resell is reviewed by a conversion expert who checks every finding and stands behind the fixes. AI helps with the first pass; the verdict is human.
What if I do not win the project?
You still sold a €249 audit, and you still have a report that shows your way of thinking. Most lost quotes cost you a day and return nothing.
Do I need a plan to start?
No. The Free workspace includes your branding. Buy credits one at a time at €69, or pick a plan when you audit more than once a month.
How fast is delivery?
An Above the Fold Audit arrives within 24 to 48 hours. A Full-Page Audit takes 48 to 72 hours. Both count working days, so an order on Friday lands on Monday or Tuesday.
Your next quote should not be the first thing they see
Create your workspace, add your logo, and send your first prospect a report that puts a number on their problem.
Start free, your logo included → Or book a 20-minute call. We reply within one business day. support@5sec.io